Wesley Fenlon | Not with a bang but a whimper.

Gotta catch ‘em all. It seems so innocuous, doesn’t it? There are lots of these little Pokémon fellas, and your challenge is to grab each and every one. But no, it’s not quite that innocent. Nintendo’s catchphrase invokes a youthful enthusiasm by deliberately tapping into the psychology behind game design, a never-ending, insidious cycle of collection and reward that we wholly by into with no reservations. Practically every game on the market entices us with collectable coins that lead to secret unlockables, or trophies to chart our progress — something to tap into that unconscious addiction to collect ‘em all.

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